Online social networks are a world of connections,  changing the way people communicate, work and play.  The largest sites have over 350 million consumers (and growing exponentially everyday), that is a huge "billboard" to let them know "what's happening" with your business.

Connect to your customers, listen to what they have to say, improve your products and services and drive more sales to you!

It is a suberb feature for mass communication.  You can let them know what is going on with you, or you can send a short message about a special you may be offering.  All with a few clicks of a mouse, to the most heavily used social sites at once, instantly!